Podcasting has become more established in recent years. But while many people think of podcasts merely as entertainment, it is interesting to be on the flip side of the coin. Are they a worthwhile area for businesses to get into?
It seems they are. After all, a podcast is a means for communicating with a potentially large group of people. And therein is a reason for using them to enhance an existing business still further.
If you do some research on some of the best known people out there with a hand in internet marketing, you will no doubt find that many of them indulge in podcasting of some kind. But the key to really making this work is to do it on a regular basis.
The whole idea about podcasting is to provide a downloadable program that people can listen to or watch. If you were to produce just one podcast, you would get some viewers/listeners, for sure. But you would get far more by regularly providing a podcast and watching your audience grow.
Many businesses produce a…