Businesses, large or small, can be seen using bulk email marketing to promote their products or services without exactly knowing where their emails are landing – in inbox of receivers or marked as spam. It is very important from marketing perspective to reach your mails to the inbox of receivers or your marketing strategy would certainly be a failure.
There are certain thing which everyone must remember before finally stepping into email marketing. First of all, there has to be clear distinction between spam and opt in emails. This is the main point of consideration where businesses fail.
Any email that is sent for commercial purpose without the permission of receiver is given the label spam. It is quite different from the emails that your friends and family members send you. Spam generally has the emails composed solely for promotional purpose which user was never interested in.
Permission is the most important thing while sending emails for promotion. There are…