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Austin, Texas (PRWEB)
February 27, 2017
OrganiCare announced the debut of CUROXEN, an all-natural and organic OTC (over-the-counter) first aid ointment that is safe and proven to be more effective at killing germs than the petrochemical/synthetic antibiotic-based products used by most consumers today. This finding was confirmed by nationally recognized independent lab, Nelson Laboratories. Full test results available to the public. CUROXEN will debut at Natural Products Expo West 2017 in Anaheim on March 9-11, 2017, at the New Products Showcase located in the Marriott Ballroom (Booth M220).
According to OrganiCare CEO and Co-Founder, Caroline Goodner, “We think CUROXEN is the product that will disrupt the rather stagnant market for first aid ointments, a category that has not seen innovation in a very long time.” With the First Aid market sized at 3.5 billion dollars and first aid ointments and bandages comprising over 50.7 % of the total first aid category, any market disruption has the potential to shift consumer behavior away from standards commonly accepted in OTC healthcare products. These existing products are typically comprised of petrochemicals and artificial antibiotics known to cause allergic reactions in some cases. Exposing consumers unnecessarily to antibiotics is a known precursor to antibiotic resistance.
“We are not setting out to be a specialty or niche product, “stated Chairman and Co-Founder, David Shockley. “With CUROXEN, we see the potential to shift consumer behavior away from big box brands…