Email Marketing in the Holiday Season

Australians spent $22 billion over the Christmas period in 2006, and this figure is expected to rise this holiday season.  What is your business doing to secure its share of these profits?


Email marketing is a great way to remind your customers of your business and strengthen your relationships to encourage them to spend some of their Christmas cash with you.  Creating a simple email and sending it out to your database of contacts will only take you a couple of hours and could generate thousands of dollars in extra revenue for your business.

Here are some great email marketing strategies you can use to get more customers this Christmas:

  • Send a Christmas ecard – printing and posting traditional Christmas cards to all your customers is time-consuming and very costly. So why not use email marketing to send ecards to your entire database quickly and cost-effectively?  An ecard is simply an online greeting card which can have pictures, animations and music.  A simple ecard…

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