Gucci Acropolis rental bid strikes sensitive nerve in Greece | TOP STORIES | DW.COM

Even to the big, bold and progressive minds here, Greece’s decision to slap down a request by Italy’s luxury fashion house Gucci to hold a runway show on the Acropolis was largely anticipated.

What wasn’t, though, was the public’s response, leaving a country divided over whether Greeks should simply stick to conserving their iconic landmark as a beacon of western civilization, or start making a mint out of it, also.

Bureaucrats pick the former. In fact, they insist on it, using every opportunity – including the latest high-profile Gucci gig – to drive the message home.

So, on February 14 and no sooner than Greece’s council of esteemed antiquities and heritage management experts were called in the inner sanctums of the culture ministry to meet and review the Italian brand’s bid, a rejection had been issued.

The vote was unanimous. The ruling had been rendered rapidly. And what’s…

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