High Tech PR: Shortest Distance Between Two Points

Effective high tech PR is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, venture capitalists, among others. In other words, people who can help advance your company’s story through immediate action.

We live in a mobile world – in essence, a world of moving targets. However, while on the move, those targets are never out of touch, thanks in large part to smart phones, tablet computers, etc. However, they still read newspapers, magazines and watch television. So when considering undertaking a high tech PR campaign, you need to consider a retaining a firm that knows how to connect your company with these audiences through a combination of traditional high tech PR and Web-based approaches. Whether it’s contacting a journalist via Facebook, harnessing client resources to comment on blogs, or building content for one-off stories, your high tech PR…

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