Question: What are the most important marketing initiatives for our nonprofit to implement in 2017?
Answer: SCORE Cape Cod Marketing Resource Partners, Jane Renzi and Dale Shadbegian share these marketing essentials for this year.
Conduct a marketing audit. “A lot can happen in a year, so it’s important to review your marketing approach at least annually to be sure that it’s still working to attract your target customers, and meet your organizational and revenue goals,” said Renzi, principal of Jane Renzi & Associates, marketing and business development consultants based in Eastham. Items in the audit should include:
Your messaging — How well are you defining and communicating your offering and how does this differ from your competitors?
Your website — Is your message easily accessible to viewers quickly on their mobile devices, and does it…