While mass email software has become a much sought after product, one cannot expect the marketing to be complete just by sending the emails. The emails must be creative and informative at the same time. To do so, one has to master the art of marketing. Be it any sort of marketing method, two main focus centers must be customers and products. In case of bulk emails, one must make the marketing customer-centric by including the following information:
New inducts: Provide information about the newly inducted products and services. One can compare the new products with the previous ones to help the customer know as to how the firm has made an improvement in the services offered. Also, try to give some concrete reasons considering which the customer can choose your services over the others. One can also include information regarding any upcoming services or products.
Testimonials: While the emails can be sent without testimonials, but including them always serve as an added…