Pharma Social Media: A New Age Dawning?

Given recent economic conditions, companies have had to do more with less… Less people… Less dollars in the marketing budget and so on. The pharma industry has been no exception and the industry has eliminated tens of thousands of jobs in the recent past. Of course, with a reduction in sales reps – bag carriers, if you will – the industry has had to adjust the ways in which it markets its products, leading to what believe is the “New Age in Pharma Social Media.”

 

By now, we all recognize the power of social media… Consider the explosive growth of apps for smart phones – consider, if you will, the growth of apps dedicated to health issues… Which will be a key driver in the coming boom for pharma social media.

 

A number of factors need to be taken into account in terms of pharma social media. Chief among these is the fact that the future of the mobile pharma social media will depend on how people use the applications, the quality and reliability of the…

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