Public Relations Agencies: What’s Right For Your Company?

Public relations agencies come in all sizes, shapes and flavors… So when considering a firm, you should weigh all of the variables before choosing from the myriad of public relations agencies you’re likely to find.

Let’s take a look at some of kinds of public relations agencies you’ll encounter.

First, there are generalist public relations agencies. These firms tend to service a wide variety of clients and will operate in the B2B sphere as well as in consumer markets. They can range in size and rank among the largest public relations agencies as well as the smallest.

Somewhat counter to the generalists are the specialist public relations agencies. Just as it says on the label, these public relations agencies will specialize in a certain field or fields. Typically, you’ll find public relations agencies in this category specializing in health and related areas, financial services, entertainment and so on.

Specialist public relations agencies offer a distinct advantage over…

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