Small Business Promotion and Marketing: The Vehicle Graphic Wrap

Every small business owner knows the value of advertising; a well-rounded budget should include a variety of promotional options from website to print and media ads. Yet traditional print and media advertising is very expensive and can be limited in reaching the target audience. The challenge for a small business owner is to remain competitive without committing to a large advertising budget.

Branding is the use of a company logo, byline or graphic design to identify the company product in a consistent and unique fashion. By combining a highly visible brand with traditional advertising the small business owner maximizes exposure. Customers will remember a sophisticated graphic image and develop the association with a specific service or product.

The advent of sophisticated technology has led to the increased interest in vehicle graphic wraps, which are basically large print, graphic images. Any vehicle, regardless of shape or size, can be fitted out with a graphic design and…

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