The Importance of Domain Authority to SEO

With Google’s algorithm constantly changing and putting more weight on the trust and authority associated with a domain, domain authority has increasingly becoming a very important SEO factor to score.

According to SEO experts, aside from having significant impact on a site’s ability to rank highly in search results for target keywords, domain authority is also one of the toughest ranking factors to score.

What is Domain Authority?

Domain Authority measures the number of quality pages that link to your site domain, and the ways in which they do so, predicting how well a web page will rank on a domain.

Domain authority represents the overall “strength” of your site over time and how well it ranks in search results.

According to SEOMoz, the higher the Domain Authority of a site, the greater the possibility for an individual page on that domain to rank well.

Search engine optimization firms could use domain authority to predict the performance of a website in SERPs rankings. It could…

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