Video Optimization – Part Ii

Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video’s message. Follow these steps to enhance your videos and improve their rankings…

1. Shorter Videos Rank Better

No big surprise here — the file size of short videos is much smaller than that of longer videos. On the video networks like YouTube, short videos are viewed far more often than longer ones. A length of less than 3 minutes per video seems to be ideal, and absolutely make every effort to keep your video under 10 minutes! If you have a long video segment, consider breaking it into multiple videos. The more popular videos on the video networks are given more exposure, which will also help increase the number of views received.

2. Titles Capture Interest

Just like newspaper headlines, it is important that the title of the video be one that will attract attention. If possible, include important keywords in the video title. This will help…

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