Any business that has used white papers and e-books to market themselves to other businesses will answer yes. A recent study has revealed that 84% businesses find their buying decisions greatly influenced by white papers. E-books are admittedly excellent, flexible tools for businesses to communicate with others. Their reputation for success makes them – if not necessary – at least good options for businesses to adopt when they want to share information. This article takes a look at why they are so successful.
What is a white paper?
It is a technical and educational paper that contains factual information which you can use to make other businesses and individuals aware of your organization’s processes. It will tell them about the services that you offer, the way your work processes take place. This is what will get you clients. It will help them to make decisions to buy your products and services.
If the people reading your whitepaper come with a need to learn, and are…